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Apple Maps Out a Google-Free Future

BY EVAN THOMAS ANCHOR NATHAN BYRNE There could be even less Google in your next iPhone. 9to5Mac reports Apple will drop Google Maps in favor of an in-house solution with iOS 6. The blog cites trusted sources, who say Apple’s maps will be faster and more reliable than Google’s. The application will be built on various mapping companies Apple acquired over the last few years, and the overhaul will come complete with a new icon. All Things Digital independently confirmed the rumors. One source said the new maps will “blow your head off.” “I’m not quite sure what that means, and the source in question declined to elaborate, but it’s likely a reference to the photorealistic 3-D mapping tech Apple acquired when it purchased C3 Technologies.” All Things Digital says C3’s mapping tech is based on software originally designed for missile targeting. An airborne array of cameras picks up images from various angles, which are crunched into the 3D images seen in this video from Cult of Mac. The visual polish is a nice touch, but TechCrunch says Apple wouldn’t have been able to cut ties with Google if it hadn’t had a database of its own. “While C3′s tech seems to have been used in building features, the purchase of white-label mapping service Placebase presumably allowed Apple to build up their store of map data to the point where they apparently feel comfortable giving Google the boot.” And GigaOM suggests Apple is indeed comfortable in distancing itself from a competitor. “This is

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Wednesday, July 11th, 2012 Future Maps of 2012 6 Comments